It may be “the most wonderful time of the year” for many people, but for some businesses, it’s a challenge that stretches the limits of budgets, workforces and computer systems.
For starters, the holiday shopping season means more traffic to your web site, your call center, and other IT assets – possibly more than you’ll get all year! So it’s worth ensuring that your network and systems are ready for the onslaught. If your website and network aren’t ready to handle the increased traffic, it can result in loss of sales and online reputation.
Do All Updates in Advance
Planning on introducing any major updates to your company’s IT systems? You should do it now (as in RIGHT NOW). It’s inadvisable to make any major changes to your online store right before holiday traffic causes a surge in visitors. These updates could result in unexpected technical problems that won’t make for a very jolly season, either for you or your customers.
Ensure Your Website Loads Quickly
Customers don’t have the patience to sit and wait for your site to load. In fact, if it takes more than about four seconds, most customers will log off and never return. Be sure your website is speedy with a Page Speed Tools to see how your website performs and determine where you may need to make changes.
Keep It Consistent
Holiday shoppers are often in a hurry (there’s so much to do!) so major changes to your customer-facing applications may be ill-advised at this time of year. Shoppers welcome consistency, and you’ll be busy enough without any complaints from customers that things aren’t working as they expect.
Make Security a Priority
With an increase in traffic and demand comes a potential increase in security threats. Hackers and other bad actors don’t take the holidays off. Actively managed firewalls, password management, spam filtering, virus monitoring, server security, and employee monitoring are all effective, proactive steps that can be taken to prevent losing everything to cybercrime, particularly during the holidays when more employees may be on vacation.
Consult with a Professional
As a managed services provider, we offer IT consulting for companies that need to ensure their technology assets are in tip-top shape and ready for holiday season challenges. We provide IT services to small to mid-sized businesses in a variety of vertical industries such as accounting, healthcare, retail, manufacturing, insurance, and banking.
Get in touch today for more information about how to protect your businesses’ computer systems!